, Old-School Banking Is For The Birds
Continuing my series on accounting technology, I thought it was about time I talked about Starling Bank, a real disruptor in the banking sector. You may have seen some of their adverts on the TV, the one with the Airstream food trailer and wondered what it is, what it offers and why it is different.
Well, awareness about Starling is certainly growing, and it’s proof positive that there’s genuine change afoot in the business banking sector. An explosion of new banking models that are SME-friendly and tech’ savvy. Starling ticks all those boxes with their new business account.
Speaking generally, this is an excellent thing.  With issues like ‘Making Tax Digital’ in the pipeline and ever more onerous reporting rules, anything that simplifies the financial lives of my clients and the ever-growing band of micro-entrepreneurs should rightly be celebrated.
Of course, there may be a few of you out there who are oblivious to mass advertising and will be wondering what I’m on about. Well, fear not I’m here to help. Let’s talk up Starling.

 

Business Banking Takes Flight


Like Enso, Starling is doing things differently. It wants to break the tired old high street bank approach to small business finances by providing an account and app with features and benefits that a small, agile SME requires.

They’ve designed the Starling account with the entrepreneur in mind. They say it’s ‘business banking but better’. I’m glad to say it’s far better for accountants too which means that accountancy professionals can spend more of their time driving strategic value for business clients. Adopters will soon find it’s an innovative and intelligent banking product that understands the SME and consumer markets, providing just what they need to help drive their own business forward.

Here are just a few of the useful ideas they’ve incorporated into a Starling account.

 

‘A Modern Business Account’ 

 

That’s how the Starling team describe their account. For my part, I absolutely agree. It’s another superb example of clear-headed thinking and the use of tech as a business enabler. It’s a well-designed, intuitive and excellent value product.

Best of all, it harmonises the relationship between a business and their accountant so that both can concentrate on the things that matter. Safe in the knowledge that Starling and Xero are working in the background keeping the finances in perfect order. Ultimately, Starling when used in conjuntion with cloud based accountancy software and a forward thinking accountancy practice will enable real advancement.

Maybe it’s time you let your business take flight with the help of an award-winning Starling account and the power of Xero?

If you want my help to make your business to fly with a Starling Account and Xero call my team today on 07792 686479 or email me at adam@meetenso.co.uk and let’s talk about helping your business to really take off.

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